Cari Hatcher

Marketing and Publicity Director

Cari started her work at Northrop in 2006 as the Director of Marketing and Publicity. With 20 years of experience in her field (both in career and community volunteer positions), and with the added connection of being a University of Minnesota alum, Cari fills her role with enthusiasm. She strategically manages all of Northrop’s marketing and sales initiatives, advertising, news media, branding, and much more. One of her biggest accomplishments at Northrop has been to see Northrop’s brand evolve, including two rebranded websites!

Specific Northrop performance that blew her away?
“The first matinee school performance I saw when I first started working at Northrop was Alvin Ailey American Dance Theater. The company performed small pieces of their repertoire for the audience of tweens and teens, and then a long-time member of the company led the audience in an interactive lecture/demonstration where the students were on their feet and doing some signature Alvin Ailey moves from their spots in the theater. Of course Alvin Ailey American Dance Theater is outstanding and definitely among my very favorites, but this matinee was more than that to me. I was so moved to see these young students so engaged and connected to the artists—the joy on their faces at being able to DO something the dancers were doing was priceless. I’m sure my reaction to this day was influenced by being a sentimental mom who wants to share the world with her kids, but this felt like an extension of that. I want Northrop to share the world with all kids, give them access to something they might not experience anywhere else, and open their minds and hearts to the possibilities of what the world holds for them and their own futures.”

Favorite spot in old and/or new Northrop?
“My favorite place in the old Northrop was the theater when it was full of people, but also when it was quiet and I could stand on stage and look at the seats, and feel the presence of the thousands of guests and artists who had been there before me. The theater had a personality and a history that always felt alive to me whether it was full or empty.

I can hardly walk anywhere in the new Northrop these days without getting goosebumps, or having tears come to my eyes and my heart beat fast with excitement. It’s going to be a special place and I am thrilled to be part of it.”