Hello Northrop community,
Welcome to this week’s Northrop MOVES Online. I hope this letter finds you well and looking forward to the upcoming Memorial Day weekend. Over the past two months, since we canceled events and shuttered our building due to COVID-19, many of you have reached out to offer kind words and support, to ask questions about future programming, and to find out how you can help during this challenging time. We have been so grateful for your notes and emails. Today I want to tell you about a very simple and meaningful way you can make your voice heard and help us move forward in a way that serves and supports our communities.
In this unprecedented time, arts and culture institutions everywhere are faced with a series of complex decisions about how and when to reopen our doors. I am very pleased to tell you that Northrop is participating in an international study conducted by top arts researchers AMS Analytics and WolfBrown. This study will use surveys to look at the impact of COVID-19 on audience’s intentions to attend future arts and culture events, the conditions under which you will feel comfortable returning to public gatherings, what your at-home arts participation has looked like during isolation, and several other questions. The purpose is to get feedback on some ideas to help you feel safe returning to our events when the time comes. Surveys will be emailed starting tomorrow, Wed, May 20, through December to a different group of Northrop patrons each month, allowing us to see changes over time. Please watch your email over the coming months for an invitation to complete this 15-minute survey and be aware that the survey links expire after 48 hours. Your participation will help us understand your needs and concerns, and to respond in ways that meet you where you are. Thank you in advance for partnering with us in this study, and we plan to report the results to all of you after its completion.
I have been continuously amazed by the innovative, creative ways that artists are sharing their work digitally during this unusual time. I hope you are following Northrop’s Facebook, Twitter, and Instagram social media channels for Daily Inspiration posts to keep you inspired and connected!
I look forward with great anticipation to the day when we can throw open our doors and welcome you back in person. In the meantime, please stay safe, healthy, connected, and inspired.
Director of Northrop